3 spectacular days of cat grooming and business seminars!

Plus a whole lot more!

August 30 – Sept. 1, 2020

  • 3 Jam-Packed Seminar Days
  • Live Q&As with Speakers
  • Cat Grooming Demos
  • Private Attendee Facebook Group
  • Giveaways and Show Specials
  • Attend Online From Anywhere!

Sunday August 30, 2020

Conference Welcome & Introduction

Sunday August 30, 2020 at 3:00-3:30pm EST

Kick off the conference with a warm welcome from NCGI President and Founder Danelle German as she dives in to our first seminar that you won’t want to miss! 

Overworked and Overwhelmed

with Danelle German, NCGI President & Founder
Sunday August 30, 2020 at 3:00-5:00 pm EST

As groomers we often find ourselves working too much and short on time to care for our own health and well being. There’s an imbalance that causes us to feel overwhelmed and unsure how to stop this crazy cycle. By following the steps Danelle outlines in this seminar, you can come away with a simple and practical plan to offload things you don’t need to do and replace them with things you want to do.

Don’t Get Tied Up in Knots: Your Options for De-Matting Cats

with Lynn Paolillo, CFMG, Certifier, Owner of Cat Naps Cattery
Sunday August 30, 2020 at 5:30-6:30 pm EST

Do you feel nervous and overwhelmed when a matted cat walks in your door? Not sure if you can get them out without the cat flipping out, or if the owner will be upset with a total shavedown? Girl, I got you. If you want to understand which mats you can save vs. shave, what my “magic wand” is, and how I get owners to pay big prices and be happy about it, then you won’t want to miss out on this class. Mat removal can be safely and with minimal discomfort, but can’t be approached like a dog. I’ll help take your matted mess from fiasco to finesse!

It All Starts With The Bath

with Sarah Warner, CFMG, Certifier, Owner of Artistocats Feline Day Spa
Sunday August 30, 2020 at 7:00-8:00 pm EST

Whether you are a dog or cat, beginner or advanced groomer, this seminar will revolutionize your grooms! Sarah will cover how spending more time in the bath = less time everywhere else, which products to use when and busting myths about cats and water. Learn Sarah’s techniques start to finish to get that wow finish on full grooms, haircuts and everything in between.

Virtual Cocktail Hour

Sunday August 30, 2020 at 8:30-9:30 pm EST

Pop into our live chat room with speakers and other attendees for a laid back, virtual cocktail hour! We’ll be answering questions, swapping stories and sharing tips on all things cat grooming with our favorite drinks in hand. Cheers! 

Monday August 31, 2020

Coffee and Business Q&A

Monday August 31, 2020 at 9:00-9:30am EST

More of a morning person than a night owl? Then grab your favorite cup o’ joe and join River Lee and Lynn Paolillo during our morning Q&A session where we answer your questions about running a successful grooming business.

Is It Possible to Run Your Grooming Business on Autopilot?

with River Lee, CFMG, Owner of The Savvy Groomer
Monday August 31, 2020 at 10:00-11:00am EST

Have you been confused by conflicting advice posted in Facebook groups? Learn the secrets of how to streamline your marketing, client intake and even your grooms with simple and effective systems to immediately increase your bottom line. In this class, River teaches modern solutions to save your money, your time and your sanity!

Where Are All the Good Cat Clients? How to Attract the Perfect Fit For Your Business

with Lynn Paolillo, CFMG, Certifier, Owner of Cat Naps Cattery
Monday August 31, 2020 at 11:30am – 12:30pm EST

Are you constantly frustrated by clients not following your rules or running you ragged with cancellations, no shows and arguments about price? Just where are all those “good” cat clients hiding?? In this seminar, learn from master brander Lynn Paolillo as she helps you discover how to reach the clients you want to work with and how to get them to keep coming back for more.

Things to Never Do When Hiring Employees

with Melissa Hall, CFMG, Certifier, Owner of Touch of Class Grooming
Monday August 31, 2020 at 1:00-2:00pm EST
Do you want to know the secrets to finding stellar, long lasting employees for your pet grooming business? Melissa shows you how to avoid common mistakes and heartaches when recruiting candidates, managing both employer/employee expectations, and how to avoid time wasting and cost consuming business mistakes before they happen.

Behind the Scenes & Salon Tours

Monday August 31, 2020 at 2:00 – 3:30pm EST

Get a sneak peek inside the inner workings of our successful cat grooming salons and businesses. See grooming set ups, how we balance our time, and more.

Virtual Cocktail Hour

Monday August 31, 2020 at 7:00-8:00pm EST

Pop into our live chat room with speakers and other attendees for a laid back, virtual cocktail hour! We’ll be answering questions, swapping stories and sharing tips on all things cat grooming with our favorite drinks in hand. Cheers! 

Tuesday September 1, 2020

Cat Grooming Demonstrations

Tuesday September 1, 2020 starting at 10:00am EST

Our fabulous speakers have rounded up a variety of cat grooming demonstrations that we’ll be sharing. This includes time management tips, Lion Cut leg lines, aggressive cat handling, hairless cats, and more! Details and full list of scheduled demos will be available soon.

12 Techniques to Make Cat Grooming Easier

with Danelle German, NCGI President & Founder
Tuesday September 1, 2020 at 2:30-3:30pm EST

There’s no need to struggle with cat grooming. And there’s no need to require an extra pair of hands to get the job done, even on the difficult cats. By implementing some of Danelle’s tried and true techniques, you’ll find that these aspects of cat grooming get easier. You’ll be amazed at what you can do by yourself and how much faster you’ll become with practice!

Pricing Your Way to Profit

with Danelle German, NCGI President & Founder
Tuesday September 1, 2020 at 4:00-5:00pm EST

We all want to be profitable in our businesses. Pricing structures, special fees, add-on services, and marketing all lend a hand in the effort to increase profits, especially when it comes to cat grooming and the lack of nearby, direct competition. During this lecture, you will discover ways to grow a business by making it more efficient so that you can put more money in your own pocket at the end of the day. Danelle will share with you the very things she has used over the years to turn negligent, irregular cat owners into 4-6 week forever fabulous clients!

Roundtable Q&A

Tuesday September 1, 2020 at 6:00-7:00pm EST

Join our panel of speakers for this mega Q&A session! Follow up from their seminars, ask about grooming techniques, business planning or growth, really anything is on the table! This session will be recorded, so questions can be sent in advance to make sure yours gets asked! 

Next Steps with Danelle German

Tuesday September 1, 2020 at 7:30pm EST

Wrap up our amazing conference with getting a set of clear, actionable steps that you can implement to make big changes in your business!

I’m ready to be a bad ass cat groomer!

Danelle German

National Cat Groomers Institute, Chubbs Bars 

Danelle German, CFMG, CFCG, founder and president of the National Cat Groomers Institute and the world’s first feline-exclusive grooming school, speaks worldwide on a wide variety of cat grooming and business topics. Danelle has authored books, study guides, certification standards, and articles for various publications and is the inventor of the Catty Shack VacTM drying system as well as Chubbs Bars shampoo for pets.

Melissa Hall

Touch of Class Grooming in Yuma, AZ

As a second generation groomer, Melissa began her pet grooming journey in 1996 with her mother and sister. When not leading her team of stellar employees at her own successful salon in Arizona, she enjoys showing and competing with her Standard Poodles. In 2014, she moved into the world of cat grooming by completing her Certified Feline Master Groomer certification and began showing one of her Persians as well. Now Melissa shares her incredible wealth of cat grooming and business building knowledge as a Wahl Brand Ambassador, NCGI Certifier and hosts private grooming instruction at her salon for cat groomers from around the world. 

River Lee

The Savvy Groomer

River Lee is on a crusade! Her broad and niche pet industry background lends a unique perspective to help pet professionals live their dreams on their terms. She currently operates the Savvy Groomer, a business where she teaches groomers about personal finances and business growth on their terms.

Lynn Paolillo

National Cat Groomers Institute, Cat Naps Cattery in Hamilton, NJ

As one of only a few hundred Certified Feline Master Groomers worldwide, Lynn does a lot more than just groom for the kitty population of central New Jersey. With more than 13 years of grooming experience, she’s obsessed with improving the lives of both cats and their owners through creating a positive relationship through grooming. Based in Hamilton, NJ her cat only business, Cat Naps Cattery provides a quiet, calm (and bark-free) environment for cats of all ages and breeds. When not up to her eyeballs in cat hair, she travels and teaches cat grooming around the U.S. at trade show events, private workshops and seminars as a Certifier and Instructor for the National Cat Groomers Institute.

Sarah Warner

Aristocats Feline Day Spa in Brisbane, QLD, Australia

Sarah is a Certified Feline Master Groomer, Remote Trainer and Certifier for the National Cat Groomers Institute. Working as a solo groomer in her feline exclusive salon in Brisbane, she is passionate about preventative, maintenance grooming.This “crazy cat lady” can help you conquer your fear of the feline, spreading the message that a groomed cat is a happy cat and share the business foundations to building a successful, profitable cat grooming business from your passion for cats.

Register for the Online Conference


Only $329 for all 3 days

Grab your spot below. We’ll see you there!

Included with Registration

  • Access to three days jam-packed with live cat grooming seminars and events with our line up of amazing speakers.
  • Join our private Facebook group for attendees where you’ll find videos, live events and much more.
  • We know you want to see some real cat grooming! Our fabulous speakers will be doing demonstrations on a variety of cat grooming services and skills within our private group.
  • Get a sneak peek inside the workings of cat grooming business with our salon tours and behind the scenes interviews.
  • Don’t let your burning questions go unanswered! We have several live Q&A events scheduled where you can join our speakers to ask any and all things cat grooming.
  • While we encourage you to join us live, we’ll also have replays of our cat grooming seminars for you to watch at your convenience. All videos and recorded events will be posted in the private Facebook for you to access after the event ends.
  • A special box of cat groomer swag will be provided to all early bird attendees who registered prior to July 10th 



Share This