3 spectacular days of cat grooming and business seminars!

Plus a whole lot more!

July 11-13, 2021

  • 3 Jam-Packed Seminar Days
  • Live Q&As with Speakers
  • Cat Grooming Demos
  • Private Attendee Facebook Group
  • Giveaways and Show Specials
  • Attend Online From Anywhere!

We have a new platform for this year’s conference! We are excited to host this live educational space provided in partnership with Social Hour. Get a sneak peek at this interactive platform in the video below or by visiting the Social Hour Bad Ass Cat Grooming Online Conference site!

Sunday July 11, 2021

Coffee Meet & Greet

Sunday July 11, 2021 at 9:00 am – 10:00 am EST

Join Lynn Paolillo and River Lee for some small group networking so we can get you excited for our first day of the conference! 

How to Feel Glamorous with Anal Gland Juice in Your Hair

with Danelle German, NCGI President & Founder
Sunday July 11, 2021 at 11:00 am-12:00 pm EST

They say that presentation is everything.  What sort of image do you present?  Are you “just a groomer” or do you present yourself as a confident, accomplished, and very successful person working in the animal industry?  Realize your potential of being more than “just a groomer” when you combine the unbeatable combination of good presentation, unshakeable confidence, and proof that you know what you are talking about.

Planning For the Long Haul

with River Lee, CFMG, Owner of The Savvy Groomer
Sunday July 11, 2021 at 1:00-2:00pm EST

Often groomers are focused on the day-to-day, or even the next year, rarely do they consider if they are making plans that align with their long-term professional AND personal goals. Sacrificing your physical, mental and financial health is not a good long-term plan. In this seminar, you’ll look at if your personal and business goals are aligned, if you are expecting too much of your organic machine (your body!), and if you are being realistic with your money management goals. River will help you figure out how to plan appropriately for the long term, to not bite off more than you can chew and to avoid burnout and resentment in both your business and personal life.

Problem Solved! How to Manage Difficult Cats and Their Owners

with Lynn Paolillo, CFMG, Certifier & Jacque Opp, CFMG, Certifier

Sunday July 11, 2021 at 3:00-4:30pm EST

If you are relying on your dog handling skills to help you with challenging cat grooms, then you are in trouble! Join Lynn Paolillo & Jacque Opp to learn the secrets to setting up even the most difficult cats for safe and successful grooming appointments.

Virtual Cocktail Hour

Sunday July 11, 2021 at 5:00-6:00pm EST

Join our small-group break out rooms with speakers and other attendees for a laid back, virtual cocktail hour! We’ll be answering questions, swapping stories and sharing tips on all things cat grooming with our favorite drinks in hand. Cheers! 

Monday July 12, 2021

Damage Control

with Danelle German, NCGI President & Founder
Monday July 12, 2021 at 9:00-10:00am EST

When you work with animals long enough bad stuff is going to happen. Whether it’s negative reviews, unhappy clients, or even a dead cat, you need to have a game plan in place. How you handle things can make or break your business. During this webinar, Danelle will give you valuable information from over 20 years experience building a solid reputation as a cat groomer and educator, despite the bad stuff that has happened along the way.

Creating Buzz and When to Slow Your Roll

with Jacque Opp, CFMG, Certifier, Owner of Pet Agree Mobile Grooming
Monday July 12, 2021 at 11:00am-12:00pm

Do you need help filling your appointment book? Join Jacque as she explains her methods on creating hype for your business and when to stop taking on clients.

Gadgets, Gizmos and Gimmicks

with Sarah Warner, CFMG, Certifier, Owner of Aristocats Feline Day Spa
Monday July 12, 2021 at 1:00-2:00pm EST

In an ever changing world of technology, tools and products, Sarah tests and reviews items so you can decide what you NEED, what you WANT and what you shouldn’t waste your money on.

Cat Grooming Demonstrations

with Sarah Warner, Jacque Opp and Lynn Paolillo
Monday July 12, 2021 at 3:00-4:00pm EST
Our fabulous speakers have rounded up a variety of cat grooming demonstrations that we’ll be sharing. Details and full list of scheduled demos will be available soon.

Virtual Cocktail Hour

Monday July 12, 2021 at 5:00-6:00pm EST

Pop into our small-group break out rooms live chat with speakers and other attendees for a laid back, virtual cocktail hour! We’ll be answering questions, swapping stories and sharing tips on all things cat grooming with our favorite drinks in hand. Cheers! 

Tuesday July 13, 2021

This is NOT Marketing 101

with Lynn Paolillo, CFMG, Certifier, Owner of Cat Naps Cattery & GroomerDocs

Tuesday July 13, 2021 at 9:00-10:00am EST

Word of mouth. Bring cookies to vets. Hand out your business card. Sound familiar? But what happens when you’ve done all those things and the phone still isn’t ringing? Or your appointment book is full but you just feel overwhelmed with clients you don’t love? Discover the 5 phases of your client relationship cycle to stop wasting time on stuff that doesn’t work and set up a simple, straightforward plan for success.

How Not to Get Bit

with Melissa Hall, CFMG, Certifier, Owner of Touch of Class Grooming
Tuesday July 13, 2021 at 11:00am-12:00pm EST

Everybody wants to know how not to get bit. Cat groomer extraordinaire Melissa Hall helps you know your level, what tools and positions to use, how to choose the appropriate groom and learn to increase your time without sacrificing safety. No matter what your reason, this is the seminar for you to stay safe while still turning out finished, beautiful grooms.

Cat Grooming Demonstrations

with Melissa Hall, Lynn Paolillo and River Lee
Tuesday July 13, 2021 at 1:00-2:00pm EST

Our fabulous speakers have rounded up a variety of cat grooming demonstrations that we’ll be sharing. Details and full list of scheduled demos will be available soon.

Next Steps & Giveaways with Danelle German

Tuesday July 13, 2021 at 3:00pm EST

Wrap up our amazing conference with getting a set of clear, actionable steps that you can implement to make big changes in your business and we’ll have an incredible line up of conference giveaways that you won’t want to miss!

I’m ready to be a bad ass cat groomer!

Danelle German

National Cat Groomers Institute, Chubbs Bars 

Danelle German, CFMG, CFCG, founder and president of the National Cat Groomers Institute and the world’s first feline-exclusive grooming school, speaks worldwide on a wide variety of cat grooming and business topics. Danelle has authored books, study guides, certification standards, and articles for various publications and is the inventor of the Catty Shack VacTM drying system as well as Chubbs Bars shampoo for pets.

Melissa Hall

Touch of Class Grooming in Yuma, AZ

As a second generation groomer, Melissa began her pet grooming journey in 1996 with her mother and sister. When not leading her team of stellar employees at her own successful salon in Arizona, she enjoys showing and competing with her Standard Poodles. In 2014, she moved into the world of cat grooming by completing her Certified Feline Master Groomer certification and began showing one of her Persians as well. Now Melissa shares her incredible wealth of cat grooming and business building knowledge as a Wahl Brand Ambassador, NCGI Certifier and hosts private grooming instruction at her salon for cat groomers from around the world. 

River Lee

The Savvy Groomer

River Lee is on a crusade! Her broad and niche pet industry background lends a unique perspective to help pet professionals live their dreams on their terms. She currently operates the Savvy Groomer, a business where she teaches groomers about personal finances and business growth on their terms.

Jacque Opp

Pet Agree Mobile Grooming in North Dakota

Jacque Opp was born and raised in North Dakota and has been an avid animal lover her entire life. She started her grooming career in 2006 and opened her own mobile grooming salon in ND in 2012. She became a cat grooming extraordinaire as a Certified Feline Master Groomer and is a Certifier for the National Cat Groomers Institute. In 2018, Jacque Joined the Wahl Animal USA Ambassador team. She takes great pride in showing other groomers how to work smarter not harder with their tools and cat grooming goals. She loves spending time with her young children and amazing husband, and going viral on Instagram with her doodle and beautiful Maine Coon, Dr. Jones.

Lynn Paolillo

National Cat Groomers Institute, Cat Naps Cattery in Hamilton, NJ

As one of only a few hundred Certified Feline Master Groomers worldwide, Lynn does a lot more than just groom for the kitty population of central New Jersey. With more than 13 years of grooming experience, she’s obsessed with improving the lives of both cats and their owners through creating a positive relationship through grooming. Based in Hamilton, NJ her cat only business, Cat Naps Cattery provides a quiet, calm (and bark-free) environment for cats of all ages and breeds. When not up to her eyeballs in cat hair, she travels and teaches cat grooming around the U.S. at trade show events, private workshops and seminars as a Certifier and Instructor for the National Cat Groomers Institute.

Sarah Warner

Aristocats Feline Day Spa in Brisbane, QLD, Australia

Sarah is a Certified Feline Master Groomer, Remote Trainer and Certifier for the National Cat Groomers Institute. Working as a solo groomer in her feline exclusive salon in Brisbane, she is passionate about preventative, maintenance grooming.This “crazy cat lady” can help you conquer your fear of the feline, spreading the message that a groomed cat is a happy cat and share the business foundations to building a successful, profitable cat grooming business from your passion for cats.

Register for the Online Conference


Only $347 for all 3 days

Grab your spot below. We’ll see you there!

Included with Registration

  • Access to three days jam-packed with live cat grooming seminars and events with our line up of amazing speakers.
  • Join our private Facebook group for attendees where you’ll find videos, live events and much more.
  • We know you want to see some real cat grooming! Our fabulous speakers will be doing demonstrations on a variety of cat grooming services and skills within our private group.
  • Get a sneak peek inside the workings of cat grooming business with our day in the life video series.
  • Don’t let your burning questions go unanswered! There will be live Q&As with each speaker after their class has wrapped up. 
  • While we encourage you to join us live, we’ll also have replays of our cat grooming seminars for you to watch at your convenience. All videos and recorded events will be posted in the private Facebook for you to access after the event ends.
  • A special box of cat groomer swag will be provided to all early bird attendees who registered prior to April 28th.
  • We have several fabulous giveaways lined up for attendees! More details coming soon.
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